Social Media is a powerful tool and for someone looking to change jobs, on-line sites are frequently the first place a candidate may find out about your business. To keep up with your business’s reputation, you should;
Monitor sites such as GlassDoor and Indeed to see what is posted about your business.
If a negative review is posted, don’t reply in a defensive manner. Determine if the review posted provides good feedback on changes you may need to make.
Replies to positive and negative reviews should be thoughtful and concise. Don’t provide a “canned” reply but address the review in a positive manner.
While you don’t need to respond to every review, by adding responses candidates and employees will see you as an involved, transparent business of choice.